How Poets Describe the Ending of Childhood Innocence :: Childhood Poetry Poems Essays

How Poets Describe the Ending of Childhood Innocence Firstly Seamus Heaney is a poet I have studied. He was from a rural catholic background in Castledawson, County Derry, however he did live in a mainly protestant area. He addresses issues such as childhood, familial relationships, particularly his relationship with his father and also the identity crisis of becoming a poet. For example in his poem, â€Å"Death of a Naturalist† he draws largely on his experience and the experience of his community in an attempt to represent the troubles in a new and analytical manner. In contrast to this, another poet I focused on, Carol Ann Duffy, grew up in an urban environment. She was born in Glasgow, Scotland in 1955, however grew up in Staffordshire, England and attended university in Liverpool before moving to London. She also addresses issues involving childhood memories in such poems as Litany and In Mrs Tilscher’s class. Another poet studied was Ronald Stuart Thomas. He was born in Cardiff but moved from place to place after his father got a job in the Navy. He finally settled in Holyhead in 1918. He began to seriously learn the Welsh language, as he wanted a sense of Welsh identity. It showed importance of being Welsh. Many years later R. S. Thomas was alienated from much of Welsh country life by his status as a priest in the Church of Wales. He felt the exclusion keenly, saying once that an anglicised upbringing like his prevents one from ever feeling one hundred percent at home in Welsh Wales’. He is similar to Heaney due to his rural and religious backgrounds and is also a nationalist. All three of these poets frequently write about a personal experience they had when growing up and how it affected them, or about the experience of the child or children and how they think it affected them. Seamus Heaney wrote Mid-term break, which describes a personal experience for him when his brother died in a car accident when he was young. He is recalling a childhood memory. Carol Ann Duffy also recalls a childhood memory in her poem Litany. She remembered the day when she thought her mother and her mother’s friends were excluding her. Also R. S. Thomas wrote the poem Children’s song, which speaks about how children live in a world of their own in which no adult can never be a part of. When writing about childhood the poems are retrospective and look into the past, which concern memories of the child. Some poems by these three poets present a child’s perspective of the world, while others show how an adult views their past.

Enginnering Ethics Paper -- Engineering

In order for an engineering concept to be considered innovative it must be a new method or product; but it can also be a modification to an existing method or product. Generally the function of innovation is to overcome a new obstacle or to improve upon a current solution to any design. For the purpose of this paper innovation will not be defined only as an improvement. However, the innovation may cause new problems to arise. Given this situation the engineer may not have taken all the necessary steps to ensure the success of the application of the new design. In this paper one such engineer (William LeMessurier) and design concept will be discussed. The definition of innovation in the engineering field will be developed and the question of whether or not there are additional obligations imposed on the engineer as a result of innovation will be addressed. It was previously stated that innovation produces new problems which still holds true, but the statement may cause confusion given the definition of innovation as compared to the definition of invention. Invention is the generation of an idea while innovation is the attempted implementation of that idea. Having established general definitions an expansion on the definition of innovation is needed. An idea cannot be considered innovative if the application is unsuccessful. In order for a concept to be considered innovative it has to meet the design criteria. An innovative design must possess or more of the following characteristics: unusual, ground breaking, novel or a significant transformation from the previous design. In the field of engineering the distinction between innovative and non-innovative designs is based mostly on pioneering. The purpose of an engineer is to improv... ...tated that the night welding was the result of â€Å"an upgrade to reflect a recent change in the NYC building codes†2. This statement was deceitful but not irresponsible. The public health, safety and welfare were not ignored in association with the Citicorp design. Precautions were taken and information was shared among those in a position to make an impact. Informing the public of a design flaw would most likely cause panic and great economic loss. The engineer LeMessurier acted responsibly on his part. As the lead engineer public relations and press releases are not his responsibility. References 1. "Innovation.†. Britannica Family Encyclopedia. Chicago: Encyclopedia Britannica, 2008. 2. E. HARRIS and R. JAMES, ENGR 482 Class Notes, Texas A&M University (Fall 2009). 3. HARRIS,PRITCHARD, RABINS, â€Å"Engineering Ethics†, Wadsworth, Cengage Learning, Belmont (2009)

Essay --

Children were made to work without pay and without their willingness; they were raped, beat, and sometimes killed if they did not work. The definition of child labor is the misuse of children in industries or businesses when it is consider illegal or inhumane. In the late 1900’s 18% of the American workers were under the age of 16. It didn’t matter their age the adults pushed them to their very limits. They had children at the age of 4 working long hard hours. They had the children working so young because they had really small hands and bodies unlike the adults with full grown bodies. Women and children were the ones to support their families because they were way tinier and able to do more than a man was able to in a factory. The ages ranged anywhere from 4 years to 21 and over. The starting age percentage back then was 49.9% and it is now 3.9%. Children 10-13 was 27.9% and is now 25.3%, 14-17 was 10.3% and is now 22.1%, 18-20 was 4.1% and is now 11.8%. These children would work up to 12 hours a day and had little to no breaks. They believed that they didn’t need breaks or that they weren’t doing as good as they were supposed to be doing so they gave those that got them minimal breaks. Some of the jobs they had to do were in dangerous places in the factories. They were in areas where there were toxic fumes and the machinery they had to run all of it was very dangerous and caused many injuries and deaths. The machinery ran so quickly that fingers, legs, and arms could have very easily gotten caught in them. The machines could have caused way more serious injuries if not treated could have infections set in or it could have caused deaths from serious blood loss. The environments that these children were in had fumes and toxins e... ...ent during this period. But the gaps that remained, particularly in the southern states, led to the decision to work for a federal child labor law. Congress passed such laws in 1916 and 1918, but the Supreme Court ended up declaring them unconstitutional. Congress did eventually pass such an amendment in 1924, but the conservative political climate of the 1920s, together with opposition from some church groups and farming organizations that feared the possible increase of federal power in areas related to children, prevented many states from ratifying it. They passed an act called the National Industrial Recovery Act to reduce the use of child labor. They also passed the Fair Labor Standards Act of 1938, which in turn for the first time set national minimum wage and maximum hour standards for workers in interstate commerce, also placed limitations on child labor.

Famous graphic designers and illustrators

The most recognized and famous graphic designers and Illustrators are from the US and different countries from Europe, but what about the graphic designers from the Philippines. Kate Morose a famous British artist, and Wham Abaca a Philippine artist who Is not so famous. Two artists that are very good designers and both use pop art and contemporary. Also both work with an explosion of colors. Just looking at their work, you can see the free mind that both have. But Just because Kate Is fromEngland and Wham Is from the Philippines, do not have the same popularity. All around the world you can find people who have an Incredible talent, you do not have to go to England to find good graphic designers. The two illustrators, we just mention, their style is like pop art, with a lot of color and a lot of shapes. Kate Morose use words, with funny letters that make a massage. Wham Abaca, also give us a massage like every artist do, but he just work with images and some time a couple of words. The big difference between this to great artist, are that Skate's work is softer and Wham is most grotesque.Even with this big different, both are good designers that make their ideas flow in their works and looks garish. Skate's and Wham's designs blow up with colors. Kate uses more colors that Wham, she almost use the entire color palette in Just one design and it not looks heavy. But even if Wham is working Just with specific color, all their work is colorful and looks bright. Both make the people turn to see their work, because the bright colors attract their attention. It is difficult to make a good design with a lot of colors, because you have to choose the right tone and make a good contrast when you put them together.Kate and Wham have made a very good Job with that. As you can see in the pictures, both artists try to give massages using their own style and giving life to whatever they want to transmit. Kate gave us very clear what she wants to said, because she uses words, and the words are easy to read. Wham's works Is more like â€Å"one picture tells us more than a thousand words†, because he do not use a lot of words, sometime non. But some of Skate's designs the words are difficult to read and the Wham's pictures are difficult to make a clear message.Even o both reflect their free mind and creatively very well, but not all the people can make a clear message from their creations. As we could saw, designs from a Philippine It Is as well from designs from someone of England. Wham has a unique style, kind pop art, but he put his own touch. He knows how to combine the colors and make them look very attractive, making his wants to give a message, which reflects his thinking. Even if it is look a little bit strange and scary. The world is a place full of persons with great talents that can be found even in places that are not so common like the Philippines.

Micromax Mobile : How to Increase Market Share

Consumer buying behaviour report Micromax mobile phones By Mansi Choksey Roll no. 19 PGDM Marketing Product chosen: Micromax Mobile phones Issue to be addressed: How to increase Market share: Background on the company: Micromax Mobile needs no introduction today. Just two years back people were not aware of  the brand  at all but today it’s India’s third largest mobile selling company by volume after Nokia and Samsung (IDC Report). Brand’s success can be attributed to it’s ability to understand the need of the market ,aggressive marketing with a budget of Rs. 00 crore and smart  distribution channel  management. Its one of the leading Indian Telecom Companies with 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that have revolutionised the telecom consumerspace. As pe r IDC report Micromax displaced LG to become third largest selling  mobile handset company  in india with a market share of 6%.Nokia is market leader with 62% share and Samsung is on second place with 8% market share. The company today sells more than a million handsets a month and is now a Rs. 1600 cr worth brand. The company has presence in more than 500 districts and 90,000  retail outlets. The company started its Mobile handset business in 2008 and the challenge was to establish an identity in a market dominated by big MNCs Like Nokia,Samsung,LG and Motorola. Today Micromax has become a brand which people relate and look up to for realizing their individual device preferences and other out-of-the-box solutions.Micromax, is now churning out 1 million phones a month. Micromax is on a mission to successfully overcome the technological barriers and constantly engender â€Å"life enhancing solutions†. The company's vision is to develop path-breaking technologies and effi cient processes that incubate newer markets, enliven customer aspirations and continue to make Micromax a trusted market leader amongst people. Micromax founders : Rajesh Agarwal: handles company finances Sumeet Arora: chief technology officer Vikas jain: handles alliances with other companiesRahul Sharma: risk taker with the big ideas 4 P’s of marketing for Micromax mobiles: 1. Product Micromax has been quite effective in the marking a difference with almost every product that it launched. The range that they have covered varies quite a large variety. Right from the handsets with 30 days battery backup, dual SIM, handsets switching networks (GSM -CDMA) using gravity sensors, aspirational QWERTY keypad handsets to operator branded 3G handsets to the most exciting OMH CDMA Handsets, etc. Every product of Micromax had the potential to grab the attention of media as ell as the consumers in a market which is already flooded with mobile phone handsets and a launch is there in ever y day or two. 2. Price Micromax specialized in entry-level and mid-segment handsets priced between Rs1,800 and Rs2,400 when it started selling the devices in 2008, confining itself to small towns and rural areas in the first 12-18 months. Encouraged by its success, the firm expanded to larger cities and now has a distribution network of 55,000 retailers, which it plans to scale up to 70,000 by the end of March as part of its strategy to raise sales to 1. million handsets a month. 3. Place Micromax is one of the leading Indian Telecom Companies with 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal. Micromax has invested Rs100 crore to set up a plant in Baddi in Himachal Pradesh as it feels outsourcing manufacturing completely leaves the door open for supply-side uncertainties. Production will be scaled up from an initial 50,000 per month. â€Å"If everything goes right, by the third phase in March 2011, the Baddi plant will b e making about 500,000 handsets,† Jain said.If the plant isn’t able to cope with the numbers, the fallback plan is to acquire a facility in South Korea, Taiwan or China, he added. 4. Promotion Having gained traction, Micromax is also working on a strategy to create awareness in the metros, which includes tying up with MTV for co-branded phones. Micromax has also tied up with a Bollywood celebrity â€Å"AKSHAY KUMAR† as brand ambassador. Micromax has also tied up some pretty big brands like Yamaha for enhancing their audio experiences and the X360 comes with an MTV branding and exclusive content.It is utilizing the integrated market communication tools like sponsoring events (cricket match and film awards), advertising through hoardings, TV, radio etc very effectively. With a 360 degree advertising and marketing strategy sketched out, the company has an optimistic outlook for the telecom consumer space. Currently present in more than 40,000 stores across the count ry, the company plans to have an aggressive market incursion to reach out to its customers through 70,000 operational stores in the coming year The following tools of IMC are being used by Micromax:Events and experiences For marketing of its products the company is riding on two enduring Indian obsessions–sports and films–to build its brand. Following up on its association with the popular Twenty20 cricket Indian Premier League (IPL), Micromax, a brand that is less than three years old, has become the title sponsor of almost all tournaments and series of which India is a part, including the recently concluded Asia Cup, the forthcoming India-Sri Lanka Test series and the India-New Zealand-Sri Lanka tri-series in August.The objective behind the cricket â€Å"roadblock†, as such behavior is termed in advertising, is to drive brand awareness and recall. The company believes that while cricket may boost a brand instantly, viewers may still not remember the brand afte r the match or the tournament. Even if consumers remember a series, they may not remember the advertisers. That's when they thought of a roadblock and decided to sponsor all cricketing properties post IPL. Bollywood is also a major platform for the brand, which is targeting consumers between 18 and 27 years.Bollywood's most bankable star Akshay Kumar was signed on as the brand ambassador six months ago. More recently, his wife Twinkle Khanna was engaged to promote Micromax's bling phone that comes with Swarovski crystals and a vanity mirror. To push its association with films, the firm also sponsored the IIFA (International Indian Film Academy) Awards held in Sri Lanka, where Micromax recently launched its phones. The brand is now ready to enter Bangladesh and West Asia. Advertising Broadcast media micromax use television to broadcast their advertisements. Apart from using cricket, films, celebrity micromax also advertise through news papers.They also utilize hoarding and bill board s to advertise their products. Prime site recently kicked off a month-long campaign for Micromax mobile phones in Delhi, executed mostly through hoardings. Going further, this promotion will be extended to the other regions of northern India as well. All the Medias used by micromax are very carefully selected as to reach its target audience and through each medium the innovative aspect of the product is portrayed. The three advertising objectives of micromax mobile are * To create awareness * To increase recall of their brand * To create brand equity.Company’s current marketing strategy: 1. Tapping the Indian consumers by knowing what they need specifically: a. Indian context: When Nokia or Samsung roll out a new model they do so from its global portfolio rather than launching something specifically for India. Micromax realized the fact that there are certain unmet needs still there in the market which is not being addressed by big brands. Micromax’s strategy ,since th eir inception has been to identify the unmet latent needs of people and come up with a product which no one else has and thus fits well with the consumer need. b. Rural context:Micromax initially targeted rural market and once it established its presence went on to lure urban youth. Micromax’s first innovation – a handset with 30 days of standby battery life — crucial in a country like India where power failures are common. Also in rural areas its not easy to charge one’s mobile phones because not only are there power failures but also they don’t have money to pay for electricity every month and hence such a phone was introduced. Also One of the major aspects that contribute towards the substantial monthly growth of Micromax is its 80% sales in the rural areas.After building a strong presence in the rural market, where the prominence of both subscribers and operators is rapidly increasing, Micromax is now progressively moving towards establishing i ts foothold in the competitive urban towns as well. 2. Value for money & Cost effective: The company didn’t bank on price competition only rather it catered to the needs of people unaddressed by MNC brands. Big brand like Nokia, Samsung had not introduced Dual sim phones earlier. But with the onset of such phones launched by Micromax, Nokia , Samsung etc. ave tough competition and their phones are just a case of â€Å"me-too† products. Also Micromax has made sure that all their mobile phones are value for money and serve the purpose and the need of the customer. 3. R&D and Innovation : Versatile Product Portfolio: It was the first to introduce: a) Handsets with 30 days battery backup b) Handsets with Dual SIM / Dual Standby c) Handsets Switching Networks (GSM – CDMA) using gravity sensors d) Aspirational Qwerty Keypad Handsets e) Operator Branded 3G Handsets f) OMH CDMA Handsets, etc. . First mover advantage: They have introduced phones specially targeti ng the Indian people which were never even thought of remotely by the top players in the mobile phone industry like Nokia & Samsung. So they clearly have a first mover advantage. 5. Outsourcing the manufacturing: Instead of manufacturing itself, Micromax sourced its handsets from 12 factories in China, South Korea and Taiwan. It was model-based sourcing: Micromax would come up with an idea and give it to the factory best placed to deliver it.This is different from, say, Nokia, which would be compelled to stay in-house or go to a vendor-partner, even if another vendor had better capabilities to execute a particular model. 6. Smart distribution channel management: Micromax also looked at distribution in a new way, standing by its cash-only model. While rivals offered a 60-day credit line, Micromax refused to give credit. â€Å"If the distributor does not buy your handsets, there is no pressure on him to sell them,† explains Mr Agarwal. At the same time, Micromax offered to supply distributors regularly to keep inventories down.So, distributors didn’t have to shell out large amounts upfront or have a lot of money locked in. â€Å"If we give a distributor 1,000 handsets and ask him to sell them over a month, he will worry about his daily sales,† says Mr Agarwal. â€Å"But if we supply less, demand will be close to equal or more than supply. †Micromax has 34 super-distributors across India. Unlike a Nokia or a Samsung, it doesn’t interact with the 500-plus sub-distributors. Neither does it intervene in how the super-distributors sell or place the products. â€Å"We offer our super-distributors a 15% margin, which is higher than the ndustry average of 6-10%,† claims Mr Jain. 7. Unmet needs of consumer 30-DAY BATTERY PHONES April 2008: Rs 2,249; Now: Rs 1,999 The X1i, Micromax’s first phone, had a battery that could give 17 hours of talk time and go 30 days on a single charge. DUAL-SIM PHONES July 2008: Rs 1,999-12 ,999 For those who want two numbers but one handset PHONE-CUM-REMOTE May 2010: Rs 2,999 A mobile that can switch TV channels and even change the AC Temperature PHONE-CUM-STEREO Feb 2010: Rs 4,999 With 3D surround sound, fed by Yamaha and Wolfson BLING Feb 2010: Rs 5,500 A big hit with women, comes with Swarovski embellishmentsIN THE WORKS A mosquito-repellent phone. A phone that can be used as a computer mouse Micromax focuses on being different 8. Production related moves: Micromax is investing Rs 100 crore to set up a manufacturing plant in Baddi, Himachal Pradesh, to ensure its outsourcing model does not cause supply-side uncertainties. Production is being scaled up from 50,000 units per month to 500,000 units a month by March 2011. How to increase the market share with respect to the consumer buying behaviour: Steps of consumer buying behaviour: 1) Need awareness:The beginning point of most purchasing is your potential buyer recognition of a need in their life. This need can be established by encountering a problem or prompted by a company's marketing. Already Micromax is into a lot of marketing through promotions, Ads, sponsorships of events, etc. But few suggestions on that front to make sure that their potential consumer hears them rightly is – * Now they are at the 3rd position in the mobile handset industry and they have achieved a good market share in a very short span of time, so their advertisements should focus on brand building. They don`t develop very creative advertisements, sometimes their advertisements are mere noises like the advertisement featuring Akshay kumar. They must add creativity to their advertisements. (Micromax Bling Ad featuring Twinkle Khanna is an exception to this point). * Break the resistance of no need by aligning their marketing with the current needs and wants of your market. * It’s a general norm that whatever is expensive is good to use, of high quality, has more life and is definitely something which wil l increase one’s status.So it would be a good strategy to increase the prices which will work for the image of Micromax because there is a risk of the brand being perceived not as an aspirational brand but a ordinary price warrior if it does not focus on the quality of the communication. * The needs of not even two consumers are the same. Therefore, they buy only those products and services, which satisfy their wants and desires.To survive in the market, a firm has to be constantly innovating and understand the latest consumer needs and tastes it will be extremely useful in exploiting marketing opportunities and in meeting the challenges that the Indian market offers. This reality can be turned into an opportunity by introducing â€Å"Customization of mobile phones†. a) People can goto Micromax mobile stores, and fill a form listing their options of the type of phone they want, color of the phone, screen size of the phone, features like audio player, radio, one  œtouch applications, etc. ;amp; all other specifications of the phone. ) Once that form is filled the Micromax staff can show a picture of the newly designed phone to the consumer on a computer and if necessary can make any changes and then finally place the order for such a phone. c) Payment terms and conditions can be advance payment – half the price of the phone at the time of placing and half at the time of delivery. This makes the consumer feel that the mobile phone company is not only generally consumer centric but it believes in the fact that every person is different and unique in his/ her own way and would have different needs and wants.Also this gives a chance to the consumers to become innovative and its definite that a consumer will definitely want to buy such a phone again from Micromax. 2) Information search: Its important to make sure consumers know about all the new variants and products that the company introduces. With the rise of the Internet, it has never been easier for buyers to research their purchase. It needs to make sure that all information is readily available on the website.They can break the resistance of lack of education by adding an educational seminar to their marketing mix to provide maximum information about their company, phones, promotions, variants, prices, etc. to not just the tech-savvy urban population but also the rural people. Their goal at this point in the buying process is to get their product or service in front of the consumer. They need to make them aware of their solution. 3) Check options: Once the consumer understands his or her situation and has gathered research on possible solutions, the mobile handset buying process enters an evaluation period.The consumer now starts to take a close look at specifics, such as the company providing the solution, the brand name of the product, and the features and benefits of each solution. Branding  and product differentiation are extremely important tools of per suasion during the evaluation stage. This is where the strategies listed above would help Micromax gain an edge over its competitors and increase the market share when a potential consumer would sit and evaluate his options while buying a cell phone. 4) Purchase: After a comprehensive review of solutions and specific products and services, the consumer makes a purchase decision.At this point in the buying process, supporting information needs to be provided to reinforce the decision to buy. Help the buyer by telling them what and why the company/ staff in the store would recommend a certain handset as they are the experts in that. Also Depending on urban / rural population, the company can provide different payment options or billing terms. 5) Evaluation of the purchase: The buyer will look for reinforcement from media, friends, and other sources confirming they made the right decision. Cognitive dissonance or â€Å"buyer's remorse† happens when the buyer begins to feel the p urchase wasn't right for them.To make sure such dissonance doesn’t occur they should offer warranties, there must be after purchase follow-up calls to make sure that the consumer is happy with the handset he/she has purchased, excellent after sales service by opening as many service centers as possible in all parts of India. It is crucial to building strong relationships with customers and encouraging repeat purchases that you not only provide a positive purchase experience and after sale support, but that you strengthen the buyer’s perception that they made the right purchase decision.

The Importance of Cleanliness and Tidiness of a Classroom

It is important to keep and maintain clean environment in our classroom at any time. If we don’t then we will need to face number of possible problems. First of all, the purposes of keeping clean and tidy include health, beauty absence of disgusting smells and to avoid the spread of dirt from one to another. In the classroom where nearly forty students learning and sitting together in such small area, the environment will need to be clean enough.It is because the air inside is breathing continuously by all of us and the bacteria and virus in the rubbish like tissues used by classmates, packing of the food will stay in the air if we just put rubbish everywhere inside the classroom. Smell of the food would further attract pests which have potential danger giving us health problems as pests are usually dirty. Therefore it is necessary for us to put the rubbish or any other used materials inside the dust bin. In addition, we will use the air-conditioner more frequently in the comi ng months because of the raising temperature.Thus, windows will be closed during most of the time. The circulation of air may not be as good as before. If we still keep on throwing rubbish on the floor, we will have a higher chance to get sick because of breathing in the air which contains bacteria. Besides the negative impact on our health, having a fifty classroom will give others a bad impression on us. Others will just think it is impossible and unreasonable for a secondary four student accept to have such dirty and uncomfortable learning environment.And in my opinion, it is unacceptable for us to have lessons in such environment. Last but certainly not the least; it is also our own responsibility to keep the place around us neat and clean. As we are already a form four student, therefore we should able to self-discipline ourselves at any time not to throw or keep rubbish on the floor without our attention. There is with a doubt for us keeping our surroundings without rubbish or any other used materials. And I don’t think we will accept this if it happens at our home, so why we can accept such kind of things happening in the classroom?The only problem is that we don’t care about it and just ignore it although we know that it will worsen the environment and bring negative impact to us. Lastly, let’s imagine a learning environment which is neat and tidy, will it be comfortable and peace? There is again no doubt to say yes, both the teachers and students will feel good and excellent teaching and studying in a clean classroom. In summary, it is always good and necessary to maintain cleanliness and tidiness around us and our surroundings. It will not merely prevent you from so many diseases and illnesses but also keep the environment in a hygienic condition.

Lifeguarding: Swimming Pool and Associates Professional Lifeguard

Cortny Handorf Professor Richey English 1301 December 4, 2012 Life Savers Growing up, the job title â€Å"lifeguarding† said it all to me. Swimming pools and aquatic attractions were always the most fun places to go with the family. I always looked up to lifeguards as if they were some sort of a hero. They made me feel secure and safe although I've always been an excellent swimmer. It seemed as if they had the ideal job, so when I got older I took the first opportunity to become my own hero. I started out being just a lifeguard and then soon advanced quickly to a lifeguard instructor.I even was promoted to becoming the facilities Aquatics Director. Through this journey, I had the chance to experience how rewarding being a lifeguard truly is and was able to be many of others hero. There are several specific techniques on how to be an Ellis and Associates professional lifeguard. The first step in how to be an Ellis and Associates professional lifeguard is to pass all the prerequ isites. This includes being able to swim 200 yards and to tread water for two minutes. After passing those, people must take the international lifeguard training course through Ellis (ILTP).This program prepares them for what it takes to be professional. This course also teaches how to anticipate, recognize and manage aquatic emergencies. It is a requirement that Ellis lifeguards be accountable and responsible. After all, they are the crucial, front line components of water safety at an aquatic facility. Being prepared, pleasant, vigilant, knowledgeable, and always in proper uniform reflect upon the professional image of a lifeguard. When a lifeguard looks and acts professional the facility will reflect upon their actions, and the guest will respond to their request more efficiently.Lifeguards should also speak with authority to insure rule enforcement. The second step in how to be an Ellis and Associates lifeguard is to learn the variety of rescues. Each lifeguard is assigned a spe cific zone of protection. This is commonly referred to as their station or position they are responsible for. Within the zone of protection, each Ellis lifeguard is required to keep a vigilant 10/20 protection standard. This means they have 10 seconds to spot a guest in distress, and 20 seconds to reach the guest to administer aid.There are several different ways to scan a zone of protection, and everyone’s technique will be different. Practicing these techniques will assure vigilance, and help the guard stay focused. During an emergency, lifeguards have to be able to keep calm, speak loud and clear to be able to control a surrounding crowd. All Ellis lifeguards will also have to be CPR certified through Ellis. The lifeguards preform CPR until EMS shows up to take over. The third step in how to be an Ellis and Associates lifeguard is to know each facilities emergency action plan (EAP).Every aquatic facility has an EAP and should be practiced daily. It is important for all emp loyees to know their role in the state of an emergency. Communication becomes very crucial when an EAP has been activated. Most lifeguards use their whistles to communicate in this process. For example, the waterpark I was at used two long whistle blasts to activate an emergency. However, EMS is not always going to be called for a tiny scratch or slight sunburn. That means all lifeguards also have to know how to render first aid. By the end of the course, some people learn they are not cut out for this type of job.Therefore, after they have completed the 24 hour course and have passed the written exam at least by 80 percent, then they will be certified lifeguards. After they complete this, they now have to attend weekly in-services to keep their skills sharp. In conclusion, these are brief techniques on how to be an Ellis and Associates professional lifeguard. Being a lifeguard is harder than what some people may think. At the end of each day, lifeguards must be able to prioritize t heir actions in order to save lives when needed. They may not be doctors or nurses; however, they are life preservers.