The 12 questions you need to ask job candidates

The 12 questions you need to ask job candidates When you hear the words â€Å"interview prep,† you’re probably thinking of a candidate getting ready to go in and interview for a new job. But the prep is just as important on the other side. You’re trying to fill a position with the best person possible, so you can’t just waltz in and wing it. Otherwise, it could be a waste of your time (and the candidate’s) if you’re not asking the right questions for the job you’re trying to fill. And as the interviewer, the onus is going to be on you to keep the interview moving forward. The best way to do that is to outline your questions ahead of time so that they’re ready to go- and you won’t find yourself drawing a blank after you say, â€Å"Thanks for coming in! Have a seat.†If you’re having trouble coming up with the questions you want to ask or you want to add some new ones to your repertoire, read on to look at some of the top questions interviewers ask candidate s.The Blue Sky Questionsâ€Å"Blue sky questions,† or questions that require a candidate to go off-resume in order to provide a thoughtful answer, deal with more abstract ideas. Most candidates know their resume points by heart and have a set of talking points ready to go. But blue sky questions can show you how a candidate thinks and reacts on their feet, or what their true priorities are.Where do you see yourself in five years?The five-year-plan. It’s an oldie but a goodie, because there’s no better way to get a sense of what the candidate’s ambitions are. If you get a deer-in-headlights look and an answer that shows your interviewee clearly hasn’t considered this, that could be a worrying sign. On the other hand, a candidate who doesn’t have to think too much before outlining their next steps is clearly prepared and has a vision in mind.Tell me about yourself.This one probably won’t reveal any earth-shattering information about the candidate, but it’s a great ice-breaker. It can set the tone for the rest of the interview.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});What’s something you’re passionate about?If the candidate’s answer just happens to match the job description exactly, then you’ve either got The One on your hands, or someone who has prepped very well for the interview. But this question is a chance to tell you (literally or not) what this person values. If they just shrug and can’t commit to an answer, then they probably won’t be very passionate about this job or company, either. This question is good because even though it’s a little off-topic, it gives you a more complete sense of the person behind the resume. You’re asking them to tell a story that they haven’t necessarily prepared ahead of time, so you’re likely to get a pretty honest answer. And who knows- you could learn some interesting trivi a about a weird hobby you never heard about before!What appealed to you about this job description?This is a good get-to-know you question, but it can also help you identify candidates who are just looking for a job, any job, versus someone who really wants this job.What is your greatest achievement in your career, and why?This is a good way to suss out a candidate’s values in the workplace. Sure, if they’re an Oscar winner, that’ll be right on the resume and you can see it. But this kind of question lets the candidate talk about some of the smaller or personally significant victories that might not be apparent from the documents you’ve already seen.The Verification QuestionsThese are the questions that will help you figure out if the candidate is on the up-and-up, or if they’re hiding something or trying to sneak things in on their resume that aren’t quite legit.I see you’ve spent the past four years at X Corp. I’ve heard a lo t about the culture there, but I’d love to hear how you see it.This question helps verify that the person did, in fact, work at X Corp- but you could have a background check do that if necessary. The real goal is to see how the person answers the question. Someone who launches into a screed about how terrible X Corp is = red flag. Someone who hesitates or only speaks in the vaguest terms about the company = red flag.I used to work with Phil from Accounting at X Corp. Great guy. Did you know him too?This one can also count as â€Å"hey, small world!† small talk, but again- if the candidate seems shifty about answering, that’s good to know. The candidate may or may not have met Phil, but it’s more about the genuineness of the answer.The â€Å"What Would You Do?† QuestionsThese are questions that get a candidate to think and respond on their feet, because there’s little way to prepare for these. In these questions, you give them a scenario and ask them how they’d solve it or ask them how they would react. These can be outlandish questions that no one could possibly know the answer to (like how many tall lattes does Starbucks sell in an average year?). It’s a test of how the candidate arrives at their answer. Or the questions can be practical questions about things that the candidate might face in this job. These questions give you a sense of how the candidate thinks and what kind of colleague they might be.Tell me about a major obstacle in your career and how you overcame it.This one doesn’t require a fancy scenario. Instead, it lets the candidate set that up and speak to how they approached it.Say you and a colleague disagree on the next steps on a project. How would you resolve that?This one tests not only problem solving, but also people skills. It gives you a sense of how the person communicates and how they might work in a team. And conflict resolution skills are essential to just about every job , so you can also get a sense of how well-developed the candidate’s own skills are.Your client is about to miss a major deadline, putting you in a bad spot. How do you handle the situation?Again, this is about having the candidate describe the process. This kind of question tests their customer service skills (because it is, after all, a client who’s dropping the ball) but also their management skills.Let’s say you’ve got several urgent emails, a voicemail that needs to be returned, and an in-person request from your boss- all happening now. How do you prioritize these tasks?This is a chance for a candidate to talk through her process for multitasking and handling issues that come up. It may not tell you much about how well they’d perform each task, but you can get a sense of how they rank order of importance when on the fly. If their instincts match up your yours, you’ll know they’re a good fit for your team.The Closer QuestionDonâ⠂¬â„¢t forget to ask this one at the end of the interview. The closer lets the candidate know that the interview is wrapping up, but gives the candidate a chance to bring up something that may not have come up during the interview.Do you have any questions for me/us?It’s not only a â€Å"last call† signal that the interview is ending, but it’s also a chance to see how well your candidate has prepared for the interview. If they don’t have any questions and seem anxious to get out, it could mean that they’re not especially curious or invested in this job. (Though if they say something like, â€Å"I was wondering about the sales development piece of the job, but you already covered that for me,† it shows that they’ve thought about their own questions ahead of time.) It’s a last chance to gauge the candidate’s engagement.If you have some of these questions ready to go, you’ll never be at a loss for things to talk abou t in an interview (even if you get pulled into one at the last second). And you have any favorite go-to interview questions yourself, we’d love to hear about them in the comments.

The Difference Between Intensive and Extensive Properties

The Difference Between Intensive and Extensive Properties Intensive properties and extensive properties are types of physical properties of matter. The terms intensive and extensive were first described by physical chemist and physicist Richard C. Tolman in 1917. Heres a look at what intensive and extensive properties are, examples of them, and how to tell them apart. Intensive Properties Intensive properties are bulk properties, which means they do not depend on the amount of matter that is present. Examples of intensive properties include: Boiling PointDensityState of MatterColorMelting PointOdorTemperatureRefractive IndexLusterHardnessDuctilityMalleability Intensive properties can be used to help identify a sample because these characteristics do not depend on the amount of sample, nor do they change according to conditions. Extensive Properties Extensive properties do depend on the amount of matter that is present. An extensive property is considered additive for subsystems. Examples of extensive properties include: VolumeMassSizeWeightLength The ratio between two extensive properties is an intensive property. For example, mass and volume are extensive properties, but their ratio (density) is an intensive property of matter. While extensive properties are great for describing a sample, they arent very helpful in identifying it because they can change according to sample size or conditions. Way to Tell Intensive and Extensive Properties Apart One easy way to tell whether a physical property is intensive or extensive is to take two identical samples of a substance and put them together. If this doubles the property (e.g., twice the mass, twice as long), its an extensive property. If the property is unchanged by altering the sample size, its an intensive property.

Marketing Fundamental Assignment Example | Topics and Well Written Essays - 750 words

Marketing Fundamental - Assignment Example Target marketing and market segmentation is one of the important marketing fundamentals. It is important for the business organizations to segment their products and services according to the characteristics of target market. Business organizations generally develop several marketing strategies according to the age, gender, location and behaviour of the customers. Effective and appropriate target market strategy can help an organization to develop strong and potential customer and business client base. In addition to this, it is important for the organization to control several business operation cost in order to maximize business profit margin. Lack of effective operational cost control strategy may result significant loss which can hamper entire business operation and productivity. Brand management and brand building strategies are considered as other important marketing fundamentals. It is true that high brand image motivate the target customers to buy or consume the products. Strong brand building strategy helped an organization to secure an intangible asset that helps to attract the customers of various cultural backgrounds towards the brand. Detailed market research is important for the organization to develop a new brand or a product. It is highly important for the organizations to plan several marketing activities according to the competence of products and current market demand. Last but not the least; it is essential for the marketing managers to judge the performance of products. and services through the help of product life cycle matrix. It is the most important marketing fundamental strategy that

European System of Balance of Power Article Example | Topics and Well Written Essays - 1000 words

European System of Balance of Power - Article Example France was very much afraid of Germany after WWI. During the treaty of Versailles, they made their point. After the WWI the French economy weakened day by day. Their demands include the return of Alsace-Lorraine to France, financial and military aid by League of Nations in case of the German attack and should have French control over left bank of the Rhine Republic and Saar. Finally, it has been said that the French asked too much and pushed the Germans to a corner. The US, on the other hand, helped the European community by giving financial aid. They helped the Germans to come out of the financial crisis. The US realized the importance of the United Nations and convinced its allies and enemies to join the group. After centuries of bloodshed on the continent, with reconstruction after WWII financed by the American Marshall plan and protection provided by the American military during the Cold War, old adversaries in Europe achieved reconciliation and integration. Americans see a Germany that was wounded in WWI, destroyed in WWII, and then rehabilitated and protected (in the case of West Germany) in the post-war period thanks to American military might and American money. During the second half of 1944, the Nazi empire gradually imploded as its enemies invaded from east, west, and south. Supplies and manufacturing dwindled on a daily basis. The once mighty had some of the best military aircraft in the world but lacked fuel to fly them and parts to maintain them. Evidence suggests that Chancellor Adolf Hitler himself became addicted to a variety of drugs and that he may also have suffered from syphilis, Parkinson's disease, or both.  

Student Learning Essay Example for Free

Student Learning Essay Student learning can be identified as seven types of learning which are competence, self-regulation and control of behavior, sharing, individuation, goal planning, challenge, and self-change, may function at different times where and when appropriate, and serve to balance and reinforce student learning (Sharon, Coulter). Significance of Study Students who live in poverty need instruction that leads them toward constructing knowledge, first through their strength of observation and then from their strong sensory background. Because students rely heavily upon how they have been socialized in their culture, during the learning process at school, student engagement might look as though it is lacking. Instruction for these students needs to be centered on their strengths and attention given to their weaknesses in regards to providing an accepting atmosphere for learning. The greatest cause of failure with students in generational poverty is the attempt by many teachers to remain seemingly neutral and accepting of the noticeable failure rates with regards to the student’s inability to connect with the curriculum and learn as other students are able to do. How can we understand why so many students fail to learn what the mainstream schools think they are teaching unless we can get a perspective from the learners and see the world through their eyes? The intentions of this study were to provide educators with an understanding of student learning in generational poverty. Finally, the results have provided a framework for understanding what types of instructional practices are effective with impoverished students. Teacher education programs, educational leaders and policy makers that are in the market for tested strategies that increase the academic prowess of impoverished students can utilize this framework to bring about significant changes in how educators, policy makers, business people and the general public view the ability of the disadvantaged to learn. Chapter 2-LITERATURE REVIEW One goal of education is to ensure that every student has a chance to excel both in school and in life. There are factors that prevented education from serving this role. Too many children enter school with significant barriers to achieving their full potential. According to Lee and Burkam (2002), children from poverty may especially have early educational lags. They describe students from families of low socioeconomic status with significant gaps in school readiness as they began kindergarden. These economically disadvantaged children lagged behind their more advantaged peers in skills and exposure to language (University of California, 2002). In fact, economically disadvantaged children score significantly lower on reading, math, and vocabulary tests when compared with otherwise similar non-poor children (Sherman, 1998). As a result, there is an increasing number of children in school who face challenges, such as coming to school hungry, sleepy, depressed, abused, or angry. These conditions affect their engagement in the learning process which can ultimately affect their academic progress (Lawson Briar-Lawson, 1997). In Clark’s (1983) intense study of ten poor African-American families and their children, he discovered that neither family income level, nor family educational level determines a child’s school performance. He concluded that â€Å" . . . it is the overall quality of a family’s life style, nor the composition, or status, or some subset of family process dynamics, that determines whether children are prepared for academically competent performance in the classroom† (p. 1). According to Lawson and Briar-Lawson (1997), students of economically disadvantaged parents experience challenges in school. Specifically, these children usually do not reach their full potential in school because they disrupt classrooms and are eventually labeled at-risk. This can lead to a transfer to special classes. Their issues have the potential to get progressively worse as many students become truant, suspended, and eventually drop out of school. According to the Children’s Defense Fund (2005), there is little relief in sight. Since reaching a low point in 2000, the number of children living in poverty in the United States has grown by 12. 8 percent exceed 13 million. Poor families and children are being left behind as the benefits of a steadily growing economy fail to trickle down. Poverty is officially measured by the family’s annual income. The determination of the poverty thresholds is based on a model created during 1960s that estimates the cost of an adequate family food budget. Poverty can result in several disadvantages for children, including alack of health insurance, inadequate education, and poor nutrition (Children’s Defense Fund, 2005). The negative influence that low socioeconomic status has on academic achievement can be devastating (Brooks-Gunn Duncan, 1997, Duncan, Yeung, Brooks-Gunn Smith, 1996). This impact may be strongest during children’s earlier years (Duncan, Yeung, Brooks-Gunn Smith, 1996), Bradley, Corwyn, Burchinal, Pipes-McAdoo and Garcia-Coll, C. 2001) According to the National Center for Education Statistics, (2000), only 19 percent of children from families of low socioeconomic status have the requisite pre-literacy skills when entering kindergarten. Of fourth-graders from the same socioeconomic background, only 2 percent scored as advanced readers and 12 percent as proficient readers on the National Assessment of Educational Progress (2000) evaluation. Numerous factors contribute to the connection between low socioeconomic status and educational outcomes including birth weight, nutrition, and access to health care (Bradley Corwyn, 2002). These factors can also impact a child’s cognitive functioning an, in turn, educational achievement (Brody, G. H. , Flor, D. L. , Gibson, N. M. , 1999). Children from low-income families struggle academically, especially with early reading skills (Tivnan Hemphill, 2005). On the most recent national assessments of fourth grade reading, 54 percent of children who were eligible for free and reduced lunch scored at the lowest performance level in comparison to 23 percent of non-poverty children (Grigg, Danne, Jin, Campbell, 2003). A press release, The State of Children from The Children’s Defense Fund, attempted to articulate the growing development poverty and demonstrated the lack of progress in this area. In his January 20, 1937 inaugural speech, President Francklin Roosebelt stated,†I see a great nation, upon a great continent, blessed with a great wealth on natural resources. But here is the challenge to our democracy: In this nation I see millions of families trying to live on income so meager that pall of family disaster hangs over them day by day† (The Library of Congress, 2005). According to the Children’s Defense Fund (2004), over 37 million people, including over 12 million American children, live in poverty. The State of Children from The Children’s Defense Fund (2004) indicated that there are too many poor and minority students who confront significant barriers to achieving their fullest potential. Several examples of the disparity between children with opportunity and without opportunity based upon poverty include: in writing, only 15 percent of those fourth graders eligible for free and reduced lunch can write at grade level compared to 42 percent of those who are not eligible (U. S. Department of Education, 2003b). The Condition of Education 2004 (U. S. Department of Education, 2004b), reported â€Å"In addition to being more likely than White students to be from low- income families, Black and Hispanic students are more likely to be concentrated in high-poverty schools† (p. 4). In 2003, as the proportion of the number of students eligible for free and reduced lunch.

The Safety and Long-term Effectiveness of the Atkins Diet :: Health Nutrition Diet Exercise Essays

Low-carbohydrate diets, such as the Atkins diet, may not be the best choice for weight loss due to long-term ineffectiveness, potentially negative side effects and a lack of long-term research. Ever since the recent popularization of the Atkins diet researchers have been trying to prove Dr. Atkins’ claims and determine whether or not the diet is safe. The current body of research available on dieting supports a diet low in fat and high in complex carbohydrates with an emphasis on calorie reduction. Studies have also shown a strong link between diets high in fat and both increased cholesterol and increased risk of heart disease. The Atkins diet is the opposite of what has generally been recommended; it requires the reduction of carbohydrates to 5% or less of total calories leaving fat and protein to make up the rest. The high fat and low-carbohydrate content of this diet goes against most diet research, has potentially harmful side effects and there is insufficient e vidence to judge the long-term effectiveness of the Atkins diet. The long-term effectiveness can be determined by the ability of dieters to lose and maintain weight loss with few negative side effects. Weight maintenance is as important as weight loss to long-term health. One nutritionist said, â€Å"the American public needs to be told that diets are not followed for 8 days, 8 weeks, or 8 months, but rather form the basis of everyday food choices throughout their life† (Blackthorn). The Atkins diet may act more as a quick fix without really offering a long-term solution. Preliminary studies show that the Atkins diet is unable to maintain weight loss. While low-carbohydrate diets do initially cause weight loss, most dieters begin to regain weight after six months. One study showed that, after 12 months, dieters following the Atkins diet had regained over 30% of weight that they had lost in the first six months on the diet, dropping from 7% cumulative body weight loss at six months to 4.4% cumulative body weight loss at 12 months. This weight gain may in part be due to the difficulty dieters have in following the dietary recommendations, but if the Atkins diet cannot help dieters keep the weight off than it is no better than any other diet we have and the side effects may be worse.

Cultivation Theory Essay

Cultivation theory was created by George Gerbner, founder of the cultural environment movement and dean of communications at the University of Pennsylvania. Cultivation theory deals with the content of television and how it affects and shapes society for television viewers. The theory suggests that the violence embedded in television causes regular viewers to form exaggerated beliefs of society as a meaner and scary world. This is known as mean world syndrome. Although less than one percent of the population are victims of violent crimes in any one year period, heavy exposure to violent crimes through television can lead to the belief that no one can be trusted in what appears to be a violent world. Television sets are slowly replacing schools and churches as the main storyteller for families. People are watching television religiously instead of going to church. It is more common to stay at home on Sundays and watch football or the newest reality show out. It’s the wenty-four seven real life drama that television offers that attracts people to become a regular TV viewer. In their devotion to watching television on a regular basis they are exposed to the violence that is embedded in most shows on the air. Gerbner provides his three-prong plug, which is his framework for understanding why more television consumption leads to a misled perception of a risky world filled with crime. The first prong for the plug represents the concern for why media chooses the messages they deliver. Violence is a stable message delivered by the media, because it is cheap and easy to sell globally. This is mainly because violence is a universal language that is understood by everyone. The second prong represents the concern for figuring out the exact messages that television delivers. In order to do so Gerbner uses what he calls, Message System Analysis, which ultimately supplies a numerical value for what for what messages television contains. The scope of what is considered a violent message consist of any show that portrays overt expression of physical force compelling action against ones will on pain of being hurt and killed, or threatened to be victimized as part of the plot. According to Gerbner’s studies before the average TV viewer graduates from high school they will have observed thirteen thousand traumatic deaths on television. The Third and final prong represents the concern for analyzing how television content affects viewers in particular, your typical couch potato who watches television all day. Television cultivates and shapes realities towards viewers; the more a person ingests messages of violence portrayed in television the more likely they are to view the real world as a mean and scary place. Personally I do not watch television with the exception of sports, but even then you can’t avoid seeing violent acts whether it’s in a commercial for a movie or video game violence has become prominent in our society. Cultivation theory is something that affects everyone one way or another; if you personally are not affected by it chances are you know someone who is. It was something that was very obvious to me even at a young age. I grew up going to school in Windsor but living in Hartford. I noticed the mean world effect at a young age because most of my friends from school weren’t allowed to come over my house because I lived in Hartford. Back then it wasn’t as clear to me as it is now, but even to this day it still happens. Not that my friends can’t Come over but they would rather I go to where they live instead. So even today I see the effect mean world syndrome can have on people. This day in age media is something everyone is familiar with from old to young. With technology advancing at the rate it is media will have more and ore influence on our every day lives. Growing up in a generation of constant advancements in technology I have witnessed first hand how the media has used technology it to its advantage. From being able to watch live news on your phone, to getting updates from an app media is at our disposal and very easy to access. In the next ten years, media will only get bigger and bigger because it is a non-stop, twenty-four hours a day business market. It will continue to change with the advancements in technology and expand with new way to broadcasts itself.

Cadbury Company Essay

Introduction Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of different products. Every product in the Dairy Milk line is made exclusively with milk chocolate. Cadbury’s Daily Milk has a range of different flavours, all equally famous around the world. This case study relates to the topic of advertising which we studied in class. Cadbury is not only famous for the quality of their product, but also for their advertising. Since 2007, the date of birth of ‘a glass and a half full production’, which is Cadbury’s own internal production company, we talk a lot about the chocolate brand because of their advertising campaign. The aim of this new approach to advertising from Cadbury’s is not to focus on the chocolate but on the joy and enjoyment, you associate with eating a chocolate bar. The three most famous campaigns to date are ‘Gorilla’s’ in 2007, ‘Airport trucks’ in 2008, and ‘Eyebrows’ in 2009. All of these advertising campaigns are set in a fun environment with enjoyable music to try to capture people’s attention, excite them and make them feel happy. In this report, we will at first, evaluate the objectives and advertising platform of these three ads. We will then explain the advantages and disadvantages of TV advertising. We will explore the role of viral advertising in these sort of advertising campaigns, before concluding by highlighting just what made these Cadbury’s ad’s so memorable. Q1. View all three Cadbury Dairy Milk advertisements on YouTube. Describe and evaluate the advertising platform and the advertising objectives of these three ads. How are all three related? In 2007, Cadburys launched its first advertising campaign from the newly established ‘A Glass and a Half Full Productions’. The 90 second advertisement entitled â€Å"Gorilla† was premiered during the season finale of Big Brother 2007, with the Phil Collins song â€Å"In the Air Tonight† playing in the background with a Gorilla playing the drums to the beat of the song. Big Brother would have generated a massive audience and Cadbury planned it perfectly to first launch the ‘Gorilla’ ad doing the breaks in the Big Brother finale. The campaign itself  has made appearances on bi llboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence which just shows how successful it was. Keen to build on the success of the â€Å"Gorilla† advertisement, ‘A Glass and a Half Full Productions’ released their second production on 29th March 2008. This advertisement tells the story of the first ever airport truck race in history, seeing vehicles of all shapes and sizes take to an empty runway for the race of their lives. Each one of the trucks was ‘pimped’ to show its unique character. With everything from go faster stripes to customised wheel trims, the trucks lined up on the starting line under a purple sky at dusk and raced to the music of Queen’s â€Å"Don’t Stop Me Now†. This ad wasn’t as successful as the ‘Gorilla’ or ‘Eyebrows’ ad. In January 2009, Cadbury introduced a new ‘A Glass and a Half Full Productions’ TV advertisement, entitled â€Å"Eyebrows†, which became the 3rd video produced by the production company. The 60 second advertisement brought to life the story of a brother’s and sister’s moment of madness when backs are turned and they are left to their own devices. The advert opens with two siblings sitting in a traditional photographer’s studio, waiting to have their portrait taken. When the photographer was called away by a ringing phone the children launched into a choreographed eyebrow dance. The children produced a range of eyebrow dance moves to the sound of â€Å"Don’t Stop the Rock† by electro-funk superstar, Freestyle. Cadburys main objectives with these three ads were to deliver greater brand love and involvement while keeping the core consumers engaged and to also attract the younger audience to help build the brands profile. They achieved these objectives by creating enjoyable and memorable ads which for example lead to people trying to copy the ‘Eyebrows’ ad and posting their videos on YouTube. Since 2007 Cadbury have adopted a new advertising approach which many view as critical to both the Cadbury Dairy Milk brand and the company. Cadbury decided not to focus on the chocolate in their advertisements, but instead to focus on entertaining the public. This led to the creation of the three memorable advertisements outlined above, â€Å"Gorilla†, â€Å"Airport Trucks† and â€Å"Eyebrows†. All these advertisements incorporated the Cadbury trademark colour purple into the ads and displayed the Cadbury Dairy Milk logo and slogan ‘A Glass and a Half Full of Joyà ¢â‚¬â„¢. All the ads embraced the popularity of viral advertising and used this very much to their advantage and were a  huge hit on YouTube and on social networking sites. They became a firm favourite among the online community. They told the public nothing about Dairy Milk. Rather than using the chocolate as the main focal point, Cadbury decided to use emotional appeals to attract the public’s attention. Many in the industry viewed this as a huge risk, but it is one that seems to have worked for Cadbury. These three ads are very similar as they don’t focus on the Cadbury bar they focus on entertaining the viewer by their use of a gorilla, airport trucks and the two children moving their eyebrows. It’s not until the end of the ad that the Dairy Milk bar appears in each ad. They are all very catchy ads by the use of music in them which have become popular songs again since the ads were first screened. The use of the colour purple is common in each of the three ads which is Cadburys main colour and is used on the bar wrapper. Q2. Cadbury has relied very heavily on TV advertising for its ‘A Glass and a half full Productions’ advertisements. Comment on the advantages and disadvantages of TV advertising. Without doubt Cadbury has relied heavily on TV advertising for its advertisements, and it is easy to see why. Television is by far the most popular entertainment medium around the world, with the latest report from the Television Audience Measurement Ireland (TAM) showing that Irish TV viewers alone watch on average of 3 and a half hours of TV per day. The huge advantage of TV advertising is the wide audience it reaches. Television viewers come from all walks of life, from children watching cartoons, to elderly retiree’s, everyone tunes into television at some part of the day. It is clear that TV advertising reaches a lot more people than other media outlet’s such as radio station’s or newspapers. Another big advantage of TV advertising is how it offers the greatest possibility for creative advertising. It can convey your message with print, video, audio, still photos, motion, light and graphics, to capture the attention of potential customers. TV ads can also sh ow and tell people about your product or service and actually show the benefits of ownership. One final advantage of TV advertising is its ability to advertise to targeted audiences. For example children can be reached during cartoon programming, housewives  during the afternoon soap operas, and people working in the Primary sector such as farmers and fishermen, around the time of the weather forecast! However, everything, TV advertising also has it’s disadvantages, with high costs being the primary one. TV ads are very expensive. To make show your ad is memorable, you need a decent amount of air time, but the longer the air time, the more expensive it is. Also, for a customer to remember the ad, the ad must be aired repeatedly. The down-side to this as a company is, every time the ad is aired, you must pay. On top of the expensive air rates, to make a good ad, you will need to hire a team of experts to create the advertisement. To highlight the cost of TV advertising, a May 2011 report by Allbusiness.com found that, to produce a quality 30-second national spot in America can cost up to $300,000. A further disadvantage to TV advertising is the difficulty to change your advertisement efficiently and quickly. For example if a company wanted to advertise a new special offer or promotion, a new time slot must be bought. Basically you are paying for a new ad, unlike other media o utlets such as newspapers or radio’s where the ad can be edited quickly without fuss. Finally, like we studied in the chapter on advertising, TV ads are becoming increasingly ignored. During ad breaks during their favourite TV shows, people will now often change channels, go out of the room, or simply play on their smartphone, laptop or any other items of technology. Q3. What role did viral advertising play in these advertising campaigns? Viral advertising is marketing through pre-existing social networking services or other online technologies with the aim of increasing brand awareness and product sales with the use of viral processes such as video campaigns. Viral advertising played a vital role in each of the three campaigns created by â€Å"a Glass and a Half Full Productions†. This can be easily seen in their first advertising campaign back in 2007 the famous â€Å"Gorilla† which created a platform for Cadbury Dairy Milk. On the launch night of this campaign the advert of the Gorilla was also uploaded to the social networking site YouTube. In just one night the video was viewed 500,000 times and overall was viewed 10 million times, thus the advertising campaign went viral and so creating a huge success story for Cadbury Dairy Milk. Through viral advertising this advert was able to gain a larger  viewing audience and so increasing the market awareness of Dairy Milk. Through viral advertising Cadbur y Dairy Milk’s chocolate sales in 2007 increased to 7% this is an increase of 30% compared to other competitors. The following adverts â€Å"Airport Trucks† and â€Å"Eyebrows† followed in the methods of the â€Å"Gorilla† in becoming viral sensations. They became instant favourites on YouTube. Cadbury Dairy Milk grasped the advantages of viral advertising with both hands and through this brought their business to the next level. They hosted online events which the public could get involved and fall in love with their product through viral entertainment. I believe viral advertising was the key aspect to the success of the advertising campaigns created by â€Å"a Glass and a Half Full Productions† as they were able massively increase their customer base and get the people involved in their product. Q4. All three Cadbury advertisements have nothing to do with chocolate, yet people remember what the advertisements are for. Why is there no actual reference to chocolate in the advertisements? What makes the advertisements so memorable as Cadbury Dairy Milk advertisements? Cadburys is a name that’s been around for the last one hundred and ninety years, dating back to John Cadbury who first opened his shop on Bull Street in Birmingham. We all know the Cadbury brand so well it’s been around a lot longer than all of us. It is because of this we are so familiar with their trademarks. The ‘A glass and a half’ symbol was introduced in 1928. The company used this familiar symbol to create their new slogan ‘A Glass and a Half Full Productions’ which they decided to use for their marketing campaign. Chocolate has always been associated with joy, chemically speaking chocolate releases serotonin and another feel-good hormone called dopamine. Cadburys know this and therefore decided to tap into this and bring their customers joy in another form, entertainment. Prior to the introduction of ‘A Glass and a Half’ Cadburys decided upon using purple in 1920. This purple is a recognisable aspect of all three advertisem ents. The vibrant purple is noticeably the background to their first creative ad, ‘The Gorilla’. Cadburys have put great emphasis on the purple here by using plain colours such as the black of the gorilla, two white planes also featured on the wall  and the silver of the drums. Similarly in the ‘Eyebrows’ advert, only plain colours are used as not to distract the viewer from the girls dress. However, in the Airport advertisement great colours are used on all of the trucks in the race. This is an effort to show fun in the ad, the enhanced airport vehicles are an example of Cadburys creativity using unlikely vehicles for the first ever airport race. That’s fun. The purple in the ‘airport’ advertisement is subtle but still clearly visible in the sky, this is no accident. As we as consumers are so familiar with the product it is not a necessity to display the functions of the product and what joy it will bring but by using abstract methods of grabbing our attention Cadburys has found entertaining their customers by using familiar songs like Queens – Don’t stop me now and Phil Collins – In The Air Tonight, to such great success with customers that not only did their advertisements go viral on YouTube but they even put Phil Collins song back into the charts. We as consumers could recognise and appreciate their efforts to bring joy to al l viewers.

Medieval science lab report copy Essay Example

Medieval science lab report copy Essay Example Medieval science lab report copy Paper Medieval science lab report copy Paper In this lab we conducted a scientific test of astrological predictions, test for psychic abilities, test the conception that quartz has on curative properties, and roommate an experiment to test the conception that a good luck charm will affect the outcome of future events. Many people believe that they have some form of psychic abilities including: telepathy, clairvoyance, etc. For our first experiment we will be testing psychic abilities depending on the ability to read symbols on a card which was not visible to the partner. For the second experiment we will be testing to see if quartz crystal can change the recessive mutation of flies. Quartz crystals are often found to possessed powers that could help heal illness. In this part of the lab we will est.. This hypothesis. For the third experiment we will be testing to see if we can see the relationship to a persons day based on their horoscope. The 8 different zodiac signs each correspond to a persons date of birth. So we test to see if the persons future was already written in the stars. Methods In experiment one there were 5 symbol, each on five cards, on a total of 25 cards. The person is essentially guessing which symbol is represented on the card. If we look at this experiment logically then they, the person guessing, has a 1 in 5 chance in guessing the card correctly, so the average person has a 20% hence of success in this experiment, taking in the probability of a false positive. In experiment two, the study was conducted from 8 cultures of vestigial flies. Four cultures were placed close to the quartz crystal with the healing power, which were the treatment group. The other four cultures developed with the absence of mediation and quartz crystal, which were the control group. All the adults in these cultures were removed and all that was left was he larvae which were allowed to develop. Data was collected from a squarer with the formula In experiment three eight paragraphs, describing peoples days were typed n cards, each one labeled with a letter. Eight horoscopes, from an astrologer matched to the day it was written, and the appropriate zodiac sign. Data was collected on the amount of matches, incorrect matched and the total attempts. If the average person were guessing they would have a 1 in 8 chance at success. Results For experiment one, the data that was collected was that the viewer guessed 7 out of 25 matches, which was higher than the average viewer guessing 5 out of 25 therefore showing that viewer had little to no psychic ability. Experiment two: This shows the EX. Contingency table which can be used to induct a chi-square test of independence, to see if the chance of being cured/ normal is independent of whether the fly was in the control group or the crystal group. Hauser: (n(ad x ((a+b)(c+d)(a+c)(b+d)) the results show: (n(xx -xx 6. 23. This data shows that there is no correspondence of the quartz crystal to the recessive mutation of flies. Observed vestigial X group = 10 Observed normal X groups =15 Total X flies= 25 Observed vestigial Y group = 12 Observed normal Y groups =13 Total Y flies= 25 Total vestigial flies-22 Total normal flies=28 Total flies-50 For experiment three: This table is expected t o show if the horoscopes be matched to the predictions more often then one would predict by chance. Total number of matches=3 observed accurate=14 expected accurate=2 observed inaccurate matches=28 Expected inaccurate= 12 Discussion: In experiment one the hypothesis was about whether a set of cards could predict psychic ability, although for the average person guessing there is a 1 and 5 chance of success. However, the viewer guessed 7 out of 25 which is hardly any greater than the mere 20% of the average person. In conclusion, if we are going y the hypothesis would conclude that a set of cards could possibly show psychic ability but this viewer has little to no ability. In experiment two the hypothesis contested that quartz crystal has some healing powers. In order to achieve this conclusion physical proof is needed. The physical proof in this experiment is if the healing powers of the quartz crystal will cure the flies of a recessive mutation. The data concluded that the quartz crystal indeed did not heal the flies of the recessive mutation. In experiment three: the daily horoscopes is said to have a correspondence teen the events of a persons day and their horoscope for that day. In this experiment, there were eight journal entries that one needed to be matched with the correct zodiac sign. With the data correlated it shows that number of matches has nothing to do with the zodiac sign and the journal entries. In conclusion, all of these hypothesis tested were concluded to all be false. These experiments show that no experiments can show psychic ability and that a future is not held in the stars but in life itself. Work cited: Adventures in Populations and Communities: Lab manual for Bios 101, Dry. Mollusk.

Definition of Boycott

Definition of Boycott The word boycott entered the English language because of a dispute between a man named Boycott and the Irish Land League in 1880. Where Boycott Got Its Name Captain Charles Boycott was a British Army veteran who worked as a landlords agent, a man whose job was to collect rents from tenant farmers on an estate in northwest Ireland. At the time, landlords, many of whom were British, were exploiting Irish tenant farmers. As part of a protest, the farmers on the estate where Boycott worked demanded a reduction in their rents. Boycott refused their demands and evicted some tenants. The Irish Land League advocated that people in the area not attack Boycott, but rather use a new tactic: refuse to do business with him at all. This new form of protest was effective, as Boycott wasnt able to get workers to harvest crops. By the end of 1880 newspapers in Britain began using the word. A front-page article in the New York Times on December 6, 1880, referred to the affair of Capt. Boycott and used the term boycottism to describe tactics of the Irish Land League. Research in American newspapers indicates that the word crossed the ocean during the 1880s. In the late 1880s boycotts in America were being referred to in the pages of the New York Times. The word was generally used to denote labor actions against businesses. For example, the Pullman Strike of 1894 became a national crisis when a boycott of railroads brought the nations rail system to a halt. Captain Boycott died in 1897, and an article in the New York Times on June 22, 1897, noted how his name had become a common word: Capt. Boycott became famous through the application of his name to the relentless social and business ostracism first practiced by the Irish peasantry against the detested representatives of landlordism in Ireland. Although a descendant of an old Essex County family in England, Capt. Boycott was an Irishman by birth. He made his appearance in County Mayo in 1863 and according to James Redpath, he had not lived there five years before he won the reputation of being the worst land agent in that section of the country. The 1897 newspaper article also provided an account of the tactic that would take his name. It described how Charles Stewart Parnell  proposed  a plan to ostracize land agents during a speech in Ennis, Ireland, in 1880. And it described in detail how the tactic was utilized against Captain Boycott: When the Captain sent for the tenantry on the estates for which he was agent to cut the oats, the whole neighborhood combined in a refusal to work for him. Boycotts herdsmen and drivers were sought out and persuaded to strike, his female servants were induced to leave him, and his wife and children were obliged to do all of the house and farm work themselves. Meanwhile his oats and corn remained standing, and his stock would have been unfed had he not exerted himself night and day to attend to their wants. Next the village butcher and grocer declined to sell provisions to Capt. Boycott or his family, and when he sent to neighboring towns for supplies he found it absolutely impossible to get anything. There was no fuel in the house, and nobody would cut turf or carry coal for the Captains family. He had to tear up floors for firewood. Boycotting Today The tactic of boycotting was adapted to other social movements in the 20th century. One of the most significant protest movements in American history, the Montgomery Bus Boycott, demonstrated the power of the tactic. To protest segregation on city buses, African American residents of Montgomery, Alabama, refused to patronize the buses for more than 300 days from late 1955 to late 1956. The bus boycott inspired the Civil Rights Movement of the 1960s and changed the course of American history. Over time the word has become quite common, and its connection to Ireland and the land agitation of the late 19th century has been generally forgotten.

U.S. and Texas Government Essay Example | Topics and Well Written Essays - 250 words

U.S. and Texas Government - Essay Example It was thought that by having electors with a better political understanding, the choice of the president would be one to unite all Americans. Presently, for a US presidential candidate to be declared officially as the president, a 270 majority from the electorate college is mandatory. In the past, the Electoral College has denied some candidates the presidency. During the 1824 elections, Andrew Jackson failed on the president bid because, despite winning the popular vote, he only managed less than 50% of the electoral votes. Similarly, Samuel Tilden, during the 1876 elections failed to become president because he did not meet the threshold. Others who faced a similar ordeal were Grover Cleveland and the recent one Al Gore. Currently, the state of Texas has 38 electors while Wyoming has 3. However, seemingly, unfair, this system is fair given the populations of respective states. However, the smaller states are likely to perceive it otherwise. Besides Nebraska and Maine, all the other states use the ‘winner-takes-it-all rule. This rule influences the presidency in the sense that a state can be biased. ‘Swing states’ refer to a state that two main political parties share voters almost equally. Presidential elections ought to be reformed in a way that the general electorate’s wish is directly implemented. College educated voters are quite knowledgeable on electoral matters. Conversely, nonvoters tend to know mainly about the candidates, not issues discussed.

Motivation Concept Analysis Essay Example | Topics and Well Written Essays - 1000 words

Motivation Concept Analysis - Essay Example Hull states to have observed repeatedly that rats and monkeys perform all kinds of activities that are not drive reducing in nature. Such behaviors tend to have a self-reinforcing effect, caused, for example, by a drive to explore. "Hull produced an algebraic theory of behavior that permitted quantitative predictions about the persistence, vigor and selectivity of action. Hull's theory postulates that behavior is a response to habit and the motivational factor drive. Habits are the product of reinforcement" (Banks and Miller 1997, p. 56). The situations chosen for analysis are high spoilage rates in production and lack of (poor) interpersonal communication between employees. This theory would not be applicable to high spoilage rates in production because it does not take into account external drivers and satisfaction. Work satisfaction would be caused by factors quite different from those leading to job dissatisfaction. Satisfaction results, according to the theory, when a person performs well, carries some responsibility, earns promotion, and receives recognition. Consequently, she or he will experience opportunities for growth. These aspects of the work content are called motivators or intrinsic factors. A neutral or indifferent attitude occurs when one or more intrinsic factors are not more than partly fulfilled or even absent. Dissatisfaction on the other hand is caused by aspects of the work context, such as physical work conditions, social relations, and company policies. When these are not fulfilled, the person gets the experience of being blocked in his/her growth opportunities. Again a neutral or indifferent attitude develops when these factors are adequately present. It is difficult to predict 'persistence, vigor and selectivity of action' among factory workers if they dissatisfied with insensitive schemes and management support (Banks and Miller, 1997). Outcomes actually received provide them with more or less satisfaction, depending among other things on the effort they had to exert and the extent to which outcomes received coincide with what they aspired. This result--the relation between outcomes received and the degree of satisfaction--is fed back to both motive and behavior. High spoilage rates can be caused by low level of skills and knowledge, low level of professionalism and inadequate. A person can be motivated but he/she can feel dissatisfaction caused by lack of skills and training. At the workplace, many activities are not aimed at drive reduction or at achieving homeostasis (Frey and Osterloh, 2001). Hull's theory is not applicable to poor interpersonal communication between employees. Hull admits that motivation stemmed from physiological need deprivation which "drove" organisms to engage in random activity until, by chance, the need is satisfied and the drive is thus reduced. On subsequent occasions, cues in the situation would be recalled so that organisms would take suitable action rather than engage in random trial and error. The difficulty with this theory is that not all motivation stems from physiological needs (e.g., curiosity, self-efficacy). Second, not all need deprivation leads to an increase in drive. Third, partial need satisfaction sometimes leads to increased drive. Finally, organisms, including people, often are